Art Direction
Client: ISDIN
Client: ISDIN
Under the concept “Rejuvenate while you sleep”, a special Retinal Box was created to transform night-time skincare into a dreamlike experience.
The art direction was inspired by the idea of a nocturnal dreamland, where soft blur, shadow, and depth create a sense of calm and suspension. Dark, night-coded tones are contrasted with golden light accents that reference both the brand palette and the product’s renewing power. The result is an atmospheric visual universe that blurs the line between rest and regeneration.
Under the concept “Rejuvenate while you sleep”, a special Retinal Box was created to transform night-time skincare into a dreamlike experience.
The art direction was inspired by the idea of a nocturnal dreamland, where soft blur, shadow, and depth create a sense of calm and suspension. Dark, night-coded tones are contrasted with golden light accents that reference both the brand palette and the product’s renewing power. The result is an atmospheric visual universe that blurs the line between rest and regeneration.
The visual concept was translated into digital adaptations, including a dedicated landing page and newsletter design. The dreamlike atmosphere was preserved through layered compositions, controlled blur, and light contrasts, allowing the narrative to flow naturally across digital touchpoints while maintaining a cohesive and immersive brand presence.
The visual concept was translated into digital adaptations, including a dedicated landing page and newsletter design. The dreamlike atmosphere was preserved through layered compositions, controlled blur, and light contrasts, allowing the narrative to flow naturally across digital touchpoints while maintaining a cohesive and immersive brand presence.
Landing Paid
Landing Paid
Newsletter
Newsletter
Next Projects
Next Projects