Socials
With our Instagram channel we want to inspire our followers to take care of their skin, through awareness, education and emotion.
In addition, we want to grow the base of isdinlovers and maintain a two-way conversation with them.
The tone is that of a friend who knows a lot about skincare and tells you about it. We combine scientific precision and beauty style to bring our knowledge closer to the consumer.
Approachable - easy to understand for all our targets
Entertaining - not just product information, but tips, ideas, educational content...
Inspirational - we try to make sure that what you see in the ISDIN profile, you won't find in any other brand.
do’s
Use clean backgrounds.
Product shall be the primary focus of the content (if possible).
Look for natural-feeling images that don't seem stock.
don’ts
Don’t make photomontages.
Don’t use low res images.
Don’t use harsh gradients on top of images.
Avoid forced acting that takes away from natural emotion.
Avoid images with excessive retouching.
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do’s
don’ts
