Art Direction
Client: ISDIN
Client: ISDIN
A special giveaway box was created to promote the launch of Essential Scrub and Essential Purifier, featuring ISDIN’s three daily cleansers under the concept “Start with the essentials”.
The art direction highlighted cleansing as the foundation of a skincare routine through visuals that emphasised freshness, sensoriality, and product efficacy. Lighting, textures, and close-up compositions were carefully crafted to enhance the premium character of the range, turning the giveaway into both a desirable prize and a strong brand statement.
A special giveaway box was created to promote the launch of Essential Scrub and Essential Purifier, featuring ISDIN’s three daily cleansers under the concept “Start with the essentials”.
The art direction highlighted cleansing as the foundation of a skincare routine through visuals that emphasised freshness, sensoriality, and product efficacy. Lighting, textures, and close-up compositions were carefully crafted to enhance the premium character of the range, turning the giveaway into both a desirable prize and a strong brand statement.
Web Design
Web Design
The concept was expanded into multiple campaign adaptations, including a landing page, social media and newsletter design. Each format was reinterpreted with subtle variations in composition and rhythm, ensuring visual continuity while allowing the concept to breathe naturally across digital environments.
The concept was expanded into multiple campaign adaptations, including a landing page, social media and newsletter design. Each format was reinterpreted with subtle variations in composition and rhythm, ensuring visual continuity while allowing the concept to breathe naturally across digital environments.
Newsletter
Newsletter
Social Media
Social Media
